soylent
Soylent Real people
Soylent was looking to re-think the way they approach their advertising and content. Historically they had been very product focused and mainly focused on appealing to their tech roots demographic. Moving forward they wanted to start thinking about a wider demographic; one that much more inclusive to all types occupations and people.
Using the popular documentary style photography as inspiration we concepted an approach that captured real people, in their real environments, consuming Soylent.
We hit the streets of NYC and casted our real people “talent.” All of them are very unique in their own way and incredibly busy. The perfect candidates for a product that helps you save time while still being nutritious.
Photographer: Josh Letchworth
Casted Real People
Execution examples
OOH Poster/Wild Postings
OOH Billboard
OOH Bus king/decal
Social Carousel
Social Static
Additional Photography selects
