LIFEWTR Brand Launch

I was lucky enough to be a part of the team that brought the LIFEWTR brand to life. The launch included a Super Bowl spot, a site, stunts, content series & social channels. I worked mostly on site design.
 

Grid Based Design
 

By using a grid based system we were able to accommodate for all different screen sizes. It also gave us the flexibility to create unique arrangements of a wide array of ever-changing content.

Artist Content

One thing unique very about LIFEWTR is the constant rotation of bottle design. Every quarter a new series is released (new bottle designs & new artists), each series has a unique theme or element to it. With each series release comes new content releases (artist stories, the making of the art etc.), which also meant we needed to create a platform for all of this content to live.