Google pixel 8 mint launch

Same phone, new color. Giving mint a moment, we took to the streets and threw some paint on our existing billboards with the help of Ricardo Gonzalez (It’s a living).


Artist: It’s a living
Production: Bespoke Digital

ECD: Kevin Butler

CD: Jon Bunning

AD: Katherine Stewart

During the tease portion of this launch we replaced our current billboards 1:1 and covered them with Ricardo’s signature tag: It’s a living. We also worked with Ricardo and Bespoke to recreate his signature digitally and ran them in our digital placements around NYC. This resulted in over 200+ placements around the city.

During the process we captured some BTS footage and did a quick interview with Ricardo.

We even had Ricardo paint some custom phone cases to distribute to our Pixel super fans.

Day of launch we had Ricardo do a live painting on our billboard in the middle of Soho to draw attraction and create some minty fresh buzz.

annnnnnnnnd we picked up some nice press along the way.