yearly, fitbit would run a promo on social called ‘battle of the bands’. It was essentially a vote off between new band colorways. the winner would get put into production and available publicly later in the year.

given this would run in march during march madness we thought a fun design aesthetic would be leaning into sports trading cards. we then paired that design system with stylized tone on tone photo art direction to create a truly eye catching campaign.

photographer: andria lo

Creative leaD: dani naboulsi
ad: haley bergman
cw: abbey abate