Same phone, new color. Giving mint a moment, we took to the streets and threw some paint on our existing billboards with the help of Ricardo Gonzalez (It’s a living).
ecd: kevin butler
cd: jon bunning
ad: me, katherine stewart
During the tease portion of the launch we replaced our current billboards 1:1 and covered them with Ricardo’s signature tag. We also worked with Ricardo and Bespoke to recreate his signature digitally and ran them in our digital placements around NYC. This resulted in over 200+ placements around the city.
leading up to the launch we had ricardo paint custom phone cases that we passed out to super fans at the google store
then the day of we had him live paint a billboard